Life’s pretty cool at citizenM. We meet amazing people every day, brew powerful coffee, and help world-weary travellers feel rested and happy again. And that’s just during working hours! The rest of the time, we are laying grand plans for hotel openings, for fascinating collaborations… and for making the world a better place. That’s why we started our very own charity: citizenMovement.

You see, we have some pretty nifty values we live by, and one of them is ‘real caring’. That’s easy to do at the hotels. Our extra-large beds, design-packed living rooms and amazing ambassadors are there to make you feel cared for. But we thought ‘real caring’ shouldn’t just stay within our four walls. Real caring should make a difference to people who have never been, and perhaps never will be, citizenM guests.

So, we thought beyond our doors. We thought about what really makes us who we are. And the thing that defines citizenM is motion. We never stop planning, dreaming and discovering. It’s even in our name – citizenM stands for ‘citizen mobile’. From here, it was only a short jump to calling our charity citizenMovement. And the charity’s goal? To use the combined goodwill of citizenM staff and guests to make movement possible, and to shorten distances between people and opportunities by giving the gift of mobility.


That’s why the first charity organisation we are partnering with is World Bicycle Relief, and their BEEP initiative (Bicycles for Educational Empowerment Program). Our goal in 2018 is funding 1,000 brand new bicycles for students in rural sub-Saharan African communities. A bicycle means better attendance, improved academic performance, and higher chance of staying in school. What took hours on foot can now be completed in minutes, thanks to WBR. And while we are big believers in this great cause, we also believe charitable giving should be simple. So, next time you stay at any citizenM hotel around the world, look out for a citizenMovement door hanger in your room, skip your room cleaning, and we’ll donate the money we saved to this terrific cause.

Doing good feels good, there’s no doubt about it. We hope you join us in doing the good deeds! We will be announcing future collaborations as they develop. Stay tuned!



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