citizenMovement

citizenM's charity


As mobile citizens, we travel the world, explore cities, and reach most destinations easily. It got us thinking: what makes us so lucky? The answer is ‘mobility’. It’s even in our name. For us, mobility is readily accessible, something we don't really think about. You could say we take it for granted. But for some, mobility is not only hard to achieve, it's also a luxury they simply cannot afford.

Thinking about these challenges led us to establish our charity: the citizenMovement Foundation. It's founded on one of our values: real caring. We thought real caring shouldn't just stay within our four walls. It should make a difference to people who have never been, and perhaps never will be, citizenM guests.

We want to inspire our hotel staff, guests and neighbours to help others. Our goal: to shorten the distance between people and opportunities by giving them the gift of mobility.

cycling fundraising events

Our journey from Paris to Rotterdam was one hell of an adventure.

In 2018, we cycled from London to Paris to raise funds for a world more mobile. It was such a success, we decided to do it again in 2019. This time, our journey from Paris to Rotterdam was one hell of an adventure. There were huge cobblestones, hot temperatures and treacherous climbs...cycle-stopping punctures, broken bikes and flying bananas. Friends new and old came together, sharing many hugs and cold beers. Every day there was a real, caring atmosphere as the whole team got involved – it was truly humbling, and the results were incredible:

48 cyclists and 530 KM cycled and after the ride, we fundraised enough money to support WBR with 330 bikes – and, donations are still coming in!

Soon we will announce where the next year adventure will be, stay tuned!

our mission

The citizenMovement Foundation: mobilising citizens to help shorten the distance between people and opportunities.

We thought beyond our doors. We thought about what really makes us who we are. And the thing that defines citizenM is motion. We never stop planning, dreaming and discovering. It’s even in our name – citizenM stands for ‘citizen mobile’. From here, it was only a short jump to calling our charity The citizenMovement Foundation. And the charity’s goal? To use the combined goodwill of citizenM staff and guests to make movement possible, and to shorten the distance between people and opportunities by giving the gift of mobility.

get involved

Be the guest who makes a difference.

Next time you stay at any citizenM hotel, look out for a citizenMovement door hanger in your room. Hang it outside in the morning, we'll skip cleaning your room, and use the money we saved for citizenMovement, which will support charities passionate about changing the world through the gift of mobility.

From the hotel to the class room! 

citizenM teams

We want to inspire our hotel teams, guests and neighbours to empower others.

Alongside guest-raised funds, The citizenMovement Foundation engages citizenM teams through fun (often sweaty) events. Since founding citizenMovement in 2018, our teams have completed a 15,000 KM virtual bike ride from Amsterdam to Zambia, and back.

In 2019 we held a summer auction, raising funds by selling Zambia-sourced handmade items. On 9 December, citizens across the globe walked 1.5 hours company-wide as part of the ‘Move with Me’ event.

Doing good feels good, there’s no doubt about it! Join us today – even a small effort makes a big difference.

management team
citizenM is a hotel driven by one desire: to create affordable luxury for the people.
These are the people at the helm.

Rattan Chadha

Executive Chairman & Founder

Klaas van Lookeren Campagne

Chief Executive Officer

Jurriaan Nienaber

interim Chief Financial Officer

Martijn Schaafsma

interim Chief Financial Officer

Annemieke Wachter

Director HR & ESG officer

Mike Rawson

Chief Information Officer

Hein Bijl

Legal Director

Robin Chadha

Chief Marketing Officer

Lennert de Jong

Chief Commercial Officer

Casper Overbeek

Chief Digital & Customer Experience Officer

Matt Bell

Chief Hotel Operartions Officer

Harold Reniers

Chief Development Officer

Meindert Jan Tjoeng

Managing Director Development & Investment EU & Asia

Ernest Lee

Managing Director Development & Investments, North America

Claudia Abt

Director Design & Technical Services

Nathan Canfield

Chief Procurement Officer

Kenny Vonck

Director Hotel Property Management

strategy plan

Stichting citizenMovement

Stichting citizenMovement (the citizenMovement Foundation) is a platform for doing good deeds. Its mission is to provide mobility to people who don’t have it. Mobility creates access and opportunities for life improvement in a sustainable way, by unlocking knowledge, enthusiasm, independence, equality and progress.

annual report

open the report

contact details

Stichting citizenMovement

address: Leidseweg 219, 2253 AE – Voorschoten, The Netherlands
email: citizenMovement@citizenM.com
phone nr.: +31 (0)20-8117-000
KVK: 72240954 RSIN: 859042984
bank account nr: NL68 RABO 0324 1036 70
account name: citizenM Holding B.V.