citizenMovement

citizenM's charity


As mobile citizens, we travel the world, explore cities, and reach most destinations easily. It got us thinking: what makes us so lucky? The answer is ‘mobility’. It’s even in our name. For us, mobility is readily accessible, something we don't really think about. You could say we take it for granted. But for some, mobility is not only hard to achieve, it's also a luxury they simply cannot afford.

Thinking about these challenges led us to establish our charity: citizenMovement. It's founded on one of our values: real caring. We thought real caring shouldn't just stay within our four walls. It should make a difference to people who have never been, and perhaps never will be, citizenM guests.

We want to inspire our hotel staff, guests and neighbours to help others. Our goal: to shorten the distance between people and opportunities by giving them the gift of mobility.

our mission

citizenMovement: mobilising citizens to help shorten the distance between people and opportunities.

We thought beyond our doors. We thought about what really makes us who we are. And the thing that defines citizenM is motion. We never stop planning, dreaming and discovering. It’s even in our name – citizenM stands for ‘citizen mobile’. From here, it was only a short jump to calling our charity citizenMovement. And the charity’s goal? To use the combined goodwill of citizenM staff and guests to make movement possible, and to shorten the distance between people and opportunities by giving the gift of mobility.

That’s why the first charity organisation we are partnering with is World Bicycle Relief, and their BEEP initiative (Bicycles for Educational Empowerment Program). Our goal in 2018 is funding 1,000 brand new bicycles for students in rural sub-Saharan African communities. A bicycle means better attendance, improved academic performance, and a higher chance of staying in school. What took hours on foot can now be completed in minutes, thanks to WBR. And while we are big believers in this great cause, we also believe charitable giving should be simple. Look below for ways you can make a difference.

In the future, we will partner with more organisations that share our values and passion for changing the world through the gift of mobility.

get involved

Be the guest who makes a difference.

Next time you stay at any citizenM hotel, look out for a citizenMovement door hanger in your room. Hang it outside in the morning, we'll skip cleaning your room, and use the money we saved for citizenMovement, which will support charities passionate about changing the world through the gift of mobility.

join our cycling fundraising event

We are biking from London to Paris.

Doing good feels good, there’s no doubt about it. Get on your bike to do a good deed for citizenMovement!

There are 50 spaces available on a first-come first-served basis. Experienced cyclists only - we will be covering 425 km in three days.

Event dates: start Sept 21, finish Sept 23
Sign up fee: €250 per person
Fundraising pledge: €750 per person

The fee includes:
- hotel stays in London, Calais and Amiens
- on-route technical assistance, supplements and stops
- 2 breakfasts, 2 dinners, and drinks to celebrate the end of the journey at citizenM Paris Gare de Lyon

Reserve your spot and make a real difference!

more info

citizenM teams

We want to stimulate our hotel staff, guests and neighbours to empower others.

In addition to the funds raised by our guests, citizenMovement engages citizenM teams through fun (often sweaty) events.

Thanks to our technology partner Ireckonu (under the leadership of CEO Jan Jaap van Roon), we have stationary bikes with a specially designed virtual route to Zambia, set up at the Voorschoten and New York support offices. The goal is to cycle 15,000 km and raise enough money to purchase 1,000 for World Bicycle Relief. Every day, we conquer more kilometers, and get closer to our goal.

Other suppliers, like Colourcake, are organising spinning classes to collectively cycle and donate funds to citizenMovement.

Doing good feels good, no doubt about it! Join us - even a small effort makes a big difference.