citizenM's charity

As mobile citizens, we travel the world, explore cities, and reach most destinations easily. It got us thinking: what makes us so lucky? The answer is ‘mobility’. It’s even in our name. For us, mobility is readily accessible, something we don't really think about. You could say we take it for granted. But for some, mobility is not only hard to achieve, it's also a luxury they simply cannot afford.

Thinking about these challenges led us to establish our charity: the citizenMovement Foundation. It's founded on one of our values: real caring. We thought real caring shouldn't just stay within our four walls. It should make a difference to people who have never been, and perhaps never will be, citizenM guests.

We want to inspire our hotel staff, guests and neighbours to help others. Our goal: to shorten the distance between people and opportunities by giving them the gift of mobility.

our mission

The citizenMovement Foundation: mobilising citizens to help shorten the distance between people and opportunities.

We thought beyond our doors. We thought about what really makes us who we are. And the thing that defines citizenM is motion. We never stop planning, dreaming and discovering. It’s even in our name – citizenM stands for ‘citizen mobile’. From here, it was only a short jump to calling our charity The citizenMovement Foundation. And the charity’s goal? To use the combined goodwill of citizenM staff and guests to make movement possible, and to shorten the distance between people and opportunities by giving the gift of mobility.

That’s why the first charity organisation we partnered with was World Bicycle Relief and their BEEP initiative (Bicycles for Educational Empowerment Program). In 2018, we officially committed to support WBR with 1,000 bikes. We reached this goal and by the end of the year, we proudly donated a total amount of €169,379 to WBR (1,000 bikes). In 2019, we raised funds through even higher housekeeping savings and hosted our second fundraising cycling event from Paris to Rotterdam.

Overall, we donated €445,395 funding 2,737 bikes in Malawi and Kenya.

This, together with other initiatives, gives citizenMovement greater opportunity to support WBR. A bicycle means better attendance, improved academic performance and a higher chance of staying in school. What took hours on foot can now be completed in minutes, thanks to WBR. And while we are big believers in this great cause, we think giving to charity should be simple. Look below for ways you can make a difference.

In the future, we’ll partner with more organisations that share our values and passion for changing the world through the gift of mobility.

citizenM teams

We want to inspire our hotel teams, guests and neighbours to empower others.

Alongside guest-raised funds, The citizenMovement Foundation engages citizenM teams through fun (often sweaty) events. Since founding citizenMovement in 2018, our teams have completed a 15,000 KM virtual bike ride from Amsterdam to Zambia, and back.

In 2019 we held a summer auction, raising funds by selling Zambia-sourced handmade items. On 9 December, citizens across the globe walked 1.5 hours company-wide as part of the ‘Move with Me’ event.

Doing good feels good, there’s no doubt about it! Join us today – even a small effort makes a big difference.

cycling fundraising events

Our journey from Paris to Rotterdam was one hell of an adventure.

In 2018, we cycled from London to Paris to raise funds for a world more mobile. It was such a success, we decided to do it again in 2019. This time, our journey from Paris to Rotterdam was one hell of an adventure. There were huge cobblestones, hot temperatures and treacherous climbs...cycle-stopping punctures, broken bikes and flying bananas. Friends new and old came together, sharing many hugs and cold beers. Every day there was a real, caring atmosphere as the whole team got involved – it was truly humbling, and the results were incredible:

48 cyclists and 530 KM cycled and after the ride, we fundraised enough money to support WBR with 330 bikes!

strategy plan

Stichting citizenMovement

Stichting citizenMovement (the citizenMovement Foundation) is a platform for doing good deeds. Its mission is to provide mobility to people who don’t have it. Mobility creates access and opportunities for life improvement in a sustainable way, by unlocking knowledge, enthusiasm, independence, equality and progress.

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annual reports

2019 - annual report

open the report

2020 - annual report

open the report

contact details

Stichting citizenMovement

address: Leidseweg 219, 2253 AE – Voorschoten, The Netherlands
phone nr.: +31 (0)20-8117-000
KVK: 72240954 RSIN: 859042984
bank account nr: NL68 RABO 0324 1036 70
account name: citizenM Holding B.V.