Addressing common travel problems by creating a new music experience, combining the latest research in neuroscience with incredible creative talent.
International hotel brand citizenM has made its name with innovative ideas for improving the experience of travel. Since the first property opened in Amsterdam in 2008, the brand’s mission has been to address the needs of the modern traveller through the concept and design of its hotels. Now, citizenM has taken this commitment to the next level by creating a ‘Guide to Business Travel’, which will address common issues experienced by those who are often in transit. Volume one of the guide is called Brainwaves – an innovative musical collaboration between citizenM, record label Erased Tapes, music scientists at Goldsmiths, University of London, and supported by Bose.
Brainwaves is where technology and culture meet, resulting in an album comprising three specially-written musical tracks, the product of in-depth research and music analysis conducted by a team of music scientists based at Goldsmiths. Using existing theory, research and data, the team worked with Erased Tapes, known for its nurturing of avant-garde musical talent, and described by Gilles Peterson as “one of the most important record labels of the last few years”.
citizenM commissioned Erased Tapes and three of their high profile composers - Michael Price, Högni and Ben Lukas Boysen - to create a sonic music experience in the form of a three-track album, Music for Brainwaves. The scientists and composers worked closely together to produce the three tracks that each combat an issue facing business travellers - focus, anxiety and sleep. The result: Focus in 12-18Hz, Ascend in 8-13.9Hz and Dream in 0.1-3.9Hz. Each track utilises relevant tones, frequencies and rhythms to affect the brain in a beneficial way. It is the first time that research of this sort has been created for public usage, and behind each track is extensive scientific testing and proven results.
Music is more powerful than ‘white noise’ and ‘whale sounds’ in influencing our emotions and behaviours, but there is a lack of well-engineered and scientifically-informed compositions to take full advantage of these effects. Scientists have attempted to develop AI platforms, designed to churn out adaptive music for this purpose, but the result is aesthetically underwhelming. Instead, citizenM launched Brainwaves, combining the latest research in neuroscience with the best creative talent, creating more than just another ineffective sound compilation, but rather a tool that truly helps with sleep, anxiety, and concentration.
Brainwaves can be enjoyed by anyone, anytime, anywhere, on any digital device. For the best Brainwaves experience, citizenM recommends Bose QuietComfort 35 II wireless headphones, engineered to continuously measure outside noise and then cancel it with the opposite signal. Using this technology – combined with the Music for Brainwaves tracks – travellers will enjoy an uninterrupted, flawless listening experience.
From 4th April 2019, travellers will be able to stream Music for Brainwaves and allow the soundtracks to work on their brain patterns. The Music for Brainwaves album is available here.