making positive change in our society
in this section...
Meet our charity: citizenMovement. Our goal: shortening the distance between people and opportunities.
As a global company, we know we have the ability to be a force for good by using our platforms to give back to society. Real caring is a core value at citizenM, and it doesn't just stop at our doors.
We thought about what really makes us who we are – and the thing that defines citizenM is motion. We never stop planning, dreaming and discovering. It’s even in our name – citizenM stands for ‘citizen mobile’. From here, it was only a short jump to calling our charity The citizenMovement Foundation. And the charity’s goal? To use the goodwill of citizenM staff and guests to make movement possible, shortening the distance between people and opportunities by giving the gift of mobility.
Our partner, World Bicycle Relief, is the perfect fit for our goal. It’s no surprise this charity really tugged at the strings of the collective citizenM hearts. WBR envisions a world where distance is never a barrier to education, healthcare, or independence. One simple item can help topple this barrier by making a new future possible – a bicycle.
World Bicycle Relief mobilises people through The Power of Bicycles, as well as their Bicycles for Educational Empowerment Program (BEEP) in rural Africa to help schoolchildren conquer the challenges of distance, achieve independence and thrive. A bicycle means better attendance, improved academic performance, and a higher chance of completing an education. A trip to school that took hours on foot can be completed in minutes by bike, thanks to WBR.
See the next section to find out what results we achieved for World Bicycle Relief so far.
our achievement so far
In 2018, citizenMovement set and achieved our first goal for World Bicycle Relief – funding 1,000 bikes. How we raised the funds: citizenM bike ride from London to Paris, individual donations, office bike challenge, guests in hotels skip a room cleaning and we donate the money saved to WBR.
In 2019, citizenMovement raised the bar – we donated €445,395, funding 2,737 bikes in Malawi and Kenya for World Bicycle Relief. How we raised the funds: citizenM bike ride from Paris to Rotterdam, individual donations, citizenM internal events (charity walks), guests in hotels skip a room cleaning and we donate the money saved to WBR.
In 2020, we donated €224,137, funding 500 bikes for Bicycle Response Against Covid Emergency in Malawi and mobilizing a further 4 schools in rural Kenya with 681 bikes. How we raised the funds: we continued our 'skip the room cleaning' drive in our hotels until March 2020.