hotel concept
affordable luxury for the people
Something exciting is happening in the world of hotels. A new type of traveller is walking through the door. These modern individuals are explorers, culture-seekers, professionals and shoppers. They travel a lot – both long and short haul. They are independent, share a respect for the places they visit and are young at heart.
We call this new traveller: 'Citizen Mobile'. Coming from cities near and far, they share a common desire: affordable luxury for the people. And they are so important to us, we named our hotel after them.
citizenM – short for citizen mobile – has reflected on and learnt from the needs of these new mobile citizens. They know what they like in a good hotel and what they don’t need from a bad one. What they like includes stylish design and great value. They appreciate the best entertainment for free. The latest technology. quality products, a sociable atmosphere, a comfortable bed and great pillows (never, ever underestimate the pillow). They need a hotel in a good location. What they don’t want is unnecessary or hidden costs. They don’t need marble fountains or out-dated services.
citizenM has a unique personality and likes to be approachable, down-to-earth, friendly and worldly wise. While we take our aim of providing a stylish and affordable hotel very seriously, citizenM also acts with a sense of humour. Above all, citizenM wants to offer a new type of hotel experience for a new type of traveller: people who value personal choice, modern design, friendly technology and the proximity to a city – for an accessible price.
our secret
So how are we able to provide such high quality for such low prices? The answer lies in our construction. Called ‘Industrial Flexible Demountable’, our rooms are pre-made in our own special factory off-site. This factory ensures that citizenM’s rooms are of a comparable quality to that of a luxury yacht or private jet. Only the best materials are used and our modular system combines functionality with comfort and design. We like to think that citizenM is an evolution in the hotel industry. But since citizenM likes to be a little bit modest, we won’t shout about it. At least not too much.
citizenM says come on in, and make yourself comfortable.
