By "the people," we mean a smart new breed of international traveler, the type who crosses continents the way others cross streets. This includes the weekenders, the suits, fashion baggers and affair havers. The explorers, adventurers and dreamers. Those who travel the world with big hearts and wide eyes. Those who are independent, yet united by a love of the five continents. Those in search of business, shopping or art. In short, everyone who is a mobile citizen of the world. Most likely, that also means you.
These modern individuals are explorers, trekkers, professionals and shoppers. They are independent, share a respect for different cultures and are young at heart. You might be one of them. If so congratulations: you are what we call a Mobile Citizen of the World. You’re so important to us that we named our hotel after you.
citizenM Hotel is a hotel development company that reflects and learns from the needs of these new global citizens.
Paramount among these needs: the desire for affordable luxury for the people.
Mobile citizens know what they like from good lodgings. This includes stylish design, great value, the best entertainment, sociable atmosphere, a comfortable bed and big fluffy towels. They need accommodation in a good location, and they could do without unnecessary or hidden costs.
citizenM acted on these needs, wishes and desires.
The result is unique, quality lodging for an affordable price.
citizenM aims to bring ‘affordable luxury’ to all ‘mobile citizens’ around the world, by creating a global portfolio of hotels, located on prime locations in metropolitan cities and at major international airports.
Here at citizenM it’s not all fluffy pillows and barista-brewed coffee (although they are both very important). It’s also about becoming the leading transformational global hospitality company. citizenM, our guests, our people, and our shareholders care for the well-being of all citizens and the ecosystem around us. Sustainability and corporate responsibility are vested in our core values. We take a leading role within our industry as we develop smart hotels through highly sustainable construction methods and unique, efficient operating models.
So what does all this lingo truly mean? citizenM is different to other hotels in many ways, one of which is in the way we run things. We are both owners and operators and develop our hotels through innovative designs and a unique, modular construction method. Take our core value ‘Smart Thinking’. We believe in first-time right building, meaning that we do our research, and we build our hotel rooms off-site to ensure a small carbon footprint, less waste, and more efficiency overall. We’re also able to measure the energy consumption of our hotels thanks to smart technology. This means we don’t have to physically visit our hotels to see how much (or how little) energy they are consuming, we just take a look into the cloud.
“So where’s the proof?” we hear you ask. Well, at the moment, citizenM – headed by its ESG officer – and the citizenM ‘Green Team’, are in the process of carrying out a detailed study with support from Deloitte’s Sustainability team. By doing this, we aim to enhance the sustainable culture of citizenM, our guests, our people, our shareholders, and our suppliers. We are still a young company, but we are formulating our visions and targets for our Environmental Social Governance for 2016 on-wards.