Making positive change in devastating circumstances

We're donating 80,000 EUR to the Netherlands Red Cross to support disaster relief efforts in Libya and Morocco.

happy anniversary, citizenMovement!
happy anniversary, citizenMovement!

charity milestones!

Our charity foundation has achieved incredible things over the last 5 years – like donating over 2 million EUR to World Bicycle Relief! Thanks to guests saying ‘no’ to room cleans, we’ve raised enough money for 8264 Buffalo bicycles, positively impacting the lives of 41,320 people in Sub-Saharan Africa. Together, we change lives, one bike at a time.

introducing ‘In Their Own Words’
introducing ‘In Their Own Words’

how bikes change lives

citizenMovement talks a lot about the gift of mobility and what it does for a community. But to know the true impact, you have to see it for yourself. Our video series 'In Their Own Words' gives local people in Zomba, Malawi, the chance to explain what a bike means to them.

watch now

€3,379,413 raised so far

Even a small action (like saying 'no' to room cleaning) causes a big reaction.

how big is your impact?

Patricia’s story

Hard work is nothing new for Patricia. The 16-year-old from Zomba works tirelessly to become a lawyer – but it isn't easy. Getting to school is a problem: it’s 6 KM from her village, so she leaves in the dark with an escort to stay safe from the boys who try to pursue her. Often, she arrives at school late and exhausted. Having a bicycle changed everything. Now, Patricia arrives at school and returns home on time, with extra hours to study and take part in after-school activities.

Lasen’s story

Being a farmer in Zomba is challenging, something Lasen knows all too well. The 41-year-old lived 3 KM from his farm, so transport costs were eating into his profit and impacting his family’s livelihood – and that was before the work day had even begun. A bicycle was the gift that kept on giving. Travelling to his farm is now free and so much quicker. Employing workers, expanding his land and transporting goods to the market also became possible. This means more sales and fewer losses for Lasen.

Gertude’s story

Starting a business without transportation wasn't easy for Gertrude. The entrepreneur sold sun-dried fish and rice from a humble bench before she opened a grocery store with tailoring services. The gift of a bicycle only gave her more independence and made her business more lucrative. Operations are now smoother, transport is cheaper and reinvesting profit into her store is possible. The bicycle is also used by her community to transport farm produce and access medical help when needed.

Matilda’s story

Matilda, a dedicated Health Surveillance Assistant in Zomba, has transformed her community's health outreach. She and her team were formerly disadvantaged by hours of walking, but now use bicycles to get around. This means a more efficient service delivery, improving health outcomes and strengthening community bonds. The bike has also sparked a positive ripple effect in Matilda's own life as it means her family and their neighbours can do daily tasks so much more quickly.

Help us shorten the distance between people and opportunities with the gift of mobility.

Click here to donate to citizenMovement.

All good deeds start with an idea and a conversation. Send your thoughts, suggestions and questions to citizenMovement@citizenM.com anytime.