citizenMovement

a charity founded on real caring

meet citizenMovement

€3

donated on your behalf

Our mission: to shorten the distance between people and opportunities by giving them the gift of mobility.

what is citizenMovement?

We have some pretty nifty values we live by. One of them is 'real caring'.

We think real caring shouldn't just stay within our four walls. It should make a difference to people who have never been, and perhaps never will be, citizenM guests.

That's why, to date, we donated over 830,000 EUR from citizenMovement to our charity partner World Bicycle Relief.

take an action to cause a reaction

Imagine how good it feels to change the world... simply by saying 'no' to room cleaning when you stay at citizenM for 2 nights or more.

Each time you say 'no', we will donate 3 EUR – on your behalf – to our citizenMovement Foundation.

From there, the money will go to our chosen charity partner to help shorten the distance between people and opportunities.

who do we work with?

Our long-term partner is World Bicycle Relief (WBR). Since 2018, we have shared a single goal: to shorten the distance between people and opportunities by giving them the gift of mobility. A small item like a bike can change a life, a family, a community, a village. In fact, over equal units of time, an individual can ride the bicycle 4x the distance as someone walking.

Though WBR is our chosen charity partner, in times of crisis we also work with select humanitarian charities.

€967,062 raised so far

Even a small action (like saying 'no' to room cleaning) causes a big reaction.

how big is your impact?

shortening the distance to education

Every day, Gladness walked 1.5 hours to school in her Kenyan village. Thanks to WBR and citizenMovement, it now takes only 25 minutes. A bike is more than just transportation for children like Gladness. It means staying in school, safer living, and more freedom.

shortening the distance to enterprise

During the Covid pandemic, markets and schools closed in Evelyne's Kenyan village, leaving her small-farming family in a difficult situation. Her family used her citizenMovement-funded bike to supply their farm produce directly to villagers, and to collect water to keep the crops growing.

shortening the distance to awareness

Patience volunteers as a community educator in the Southern region of Malawi. During the pandemic, she reached up to 15 households per day on her bike, teaching about Covid prevention and hygiene. She helped hundreds of people change their behaviour and protect their health.

shortening the distance to medical care

Amadu biked door-to-door, covering an area of up to 20km from his home to check on his community and find people who needed medical attention during the pandemic. Thanks to his bike, the people were able to reach the nearest hospital much faster – a journey of 30km.

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All good deeds start with an idea and a conversation. Send your thoughts, suggestions and questions to citizenMovement@citizenM.com anytime.