Making positive change in devastating circumstances
We're donating 80,000 EUR to the Netherlands Red Cross to support disaster relief efforts in Libya and Morocco.
We have some pretty nifty values we live by. One of them is 'real caring'. We think real caring shouldn't just stay within our four walls. It should make a difference to people who have never been, and perhaps never will be, citizenM guests. That's why, to date, we’ve donated over 2 million EUR from citizenMovement to our charity partner World Bicycle Relief.
Imagine how good it feels to change the world simply by saying 'no' to room cleaning when you stay at citizenM for 2 nights or more. Each time you say 'no', we donate 3 EUR on your behalf to our citizenMovement Foundation. From there, the money goes to our chosen charity partner to help shorten the distance between people and opportunities.
Our long-term partner is World Bicycle Relief (WBR). Since 2018, we have shared a single goal: to shorten the distance between people and opportunities by giving them the gift of mobility. A small item like a bike can change a life, a family, a community, a village. In fact, over equal units of time, an individual can ride the bicycle 4x the distance as someone walking. Though WBR is our chosen charity partner, in times of crisis we also work with select humanitarian charities.
We're donating 80,000 EUR to the Netherlands Red Cross to support disaster relief efforts in Libya and Morocco.
Our charity foundation has achieved incredible things over the last 5 years – like donating over 2 million EUR to World Bicycle Relief! Thanks to guests saying ‘no’ to room cleans, we’ve raised enough money for 8264 Buffalo bicycles, positively impacting the lives of 41,320 people in Sub-Saharan Africa. Together, we change lives, one bike at a time.
citizenMovement talks a lot about the gift of mobility and what it does for a community. But to know the true impact, you have to see it for yourself. Our video series 'In Their Own Words' gives local people in Zomba, Malawi, the chance to explain what a bike means to them.
Even a small action (like saying 'no' to room cleaning) causes a big reaction.
Click here to donate to citizenMovement.
All good deeds start with an idea and a conversation. Send your thoughts, suggestions and questions to citizenMovement@citizenM.com anytime.