portfolio & rollout
We started over a decade ago (in 2008!), with one hotel at Schiphol Airport. By 2020, we shook many hands, roamed the world, opened our 20th hotel and clocked a total of 4,760 rooms on three continents. Some cities stole our hearts more than once – like Paris, London and Amsterdam with three hotels each. Other cities made us say ‘this is where we want to wake up next’ – taking our plans to 36 hotels and 8,545 rooms in the next three years. We want to put our signature affordable luxury wherever our travel-thirsty citizens dream of going next. Which is everywhere.
We will continue to disrupt the hotel industry with enormous European and US expansion, new additions in Asia, and ventures into unchartered territories (hello, Australia). Most recently, we opened flagship hotels in Boston, Seattle, Washington DC, Zurich and Geneva.
Read the roll-out list, and know that all big and beautiful cities are next.
open hotels
hotels
countries
rooms
target cities