centralised business model

We are a fully integrated real estate developer; design and project management company; and a hotel operator.

Our local teams based in Europe, Asia Pacific and North America develop and operate hotels in the most exciting cities in the world. Our unique and competitive value proposition of ‘affordable luxury for the people’ is a first in the hotel industry, transforming every corner of our business with high profitability and premium returns.

Since we own many of our hotels, we fully understand how to balance costs, risks and returns. Our experience and the involvement of our design and construction teams means we minimise costs, manage timelines, and reduce risks when developing citizenM hotels. We create unique hotels by using standardised elements wherever possible, and developing bespoke designs where they matter most.

value proposition

We are building a global portfolio of citizenM hotels in prime metropolitan locations and at major international airports.

Our teams have extensive knowledge and networks to facilitate acquisition of prime worldwide locations. Achieving higher profitability per square metre than any other hotel is no accident. Our unique and competitive value proposition is a first in the hotel industry, transforming every corner of our business with high profitability and premium returns.

The following factors all contribute to superior GOP margins, and higher profitability per square metre than any other hotel.

successful lifestyle brand

Generating upscale revenue.

We’ve built a strong lifestyle brand and realised it in a way that stands out from the crowd of hotel operators.

citizenM is a brand with attitude, and a strong but fun personality. A brand that connects with the young at heart, targeted to the global traveller of today. We like pushing boundaries to pull you in. We are what we say, and we say we won’t conform to old-fashioned standards.

citizenM has extensive social networks, both offline and online, and we know how to leverage them to address the target audience.

Our web-only distribution strategy allows us to always offer the best available rate to individual travellers. Rather than selling the bulk of our rooms at a discount to large groups or corporate accounts, we apply one transparent pricing model for all mobile citizens, resulting in higher guest satisfaction and a better performance.

smart design

Result: efficient usage of space, and efficient front-of-house and back-of-house operations.

Each hotel is as individual as its host city, but instantly recognisable thanks to clean lines and sophisticated design. Beyond the facade, you will find smart, standardised rooms, where the perfect ambiance is easy to set thanks to our MoodPad.

Each hotel has its own unique features, from a rooftop bar (cloudM) and creative meeting spaces (societyM), to a gym overlooking the city, and a grab-and-go coffee shop for guests and passers-by (coffeeM).

Reallocating living space from our innovative rooms to the comfortable public area lets us use just half the floor space of a traditional upscale hotel room, while maintaining very high quality.

Our efficient front-of-house and back-of-house operations reduce the required square meters even further. This is the key ingredient to our success, because it means we create twice the number of rooms over a smaller floor and land area than traditional upscale hotels.

centralised tech-based operations

Delivering high profit margins.

Hotels are managed like a retail business with streamlined operations, combining light hotel teams with a high degree of centralisation. We trust in technology to help us deliver the best possible service to our guests, and a consistently excellent experience no matter which hotel they visit. Proprietary software connects all our hotels for real-time updates. The software is fully scaleable and easily adapted to include new hotels as we grow our portfolio.

Operations:
- centralised and streamlined operations
- standardised hotel management
- low fixed-cost base and higher margins
- outsourced housekeeping
- low operating costs

Technology:
- 60-second check-in, 30-second check-out
- technology helps deliver genuine human service
- hotels centrally connected through proprietary software
- VoIP call rates and MoodPads in rooms
- real-time hotel monitoring for optimal guest experience

standardised construction

Reducing development time and cost.

citizenM is the first and only hotel built entirely from prefabricated rooms. Just like the production of a car, we first started sketching a blueprint of the room. Then we created a prototype and figured out how to make it operational.

Where possible, the parts – which are built in different places – are assembled at our factory in mainland Europe. Here, they even make the bed, hang the TV and lock the doors. The prefabricated rooms are then wrapped in plastic, pressurised to keep windows in place, and shipped to the construction site, ready to become the next citizenM hotel.

This is a result of our first-time-right mission and highly-sustainable production methods, working with modular building blocks.

“citizenM has set a new standard for techno-forward budget luxury”
Wallpaper Magazine